Why You Should Use Discord for Business

04/29/2024

With the rise of remote work and distributed teams, finding the right tools to facilitate seamless interaction has become a top priority for businesses worldwide. Among the many options available, Discord has emerged as a powerful platform for gamers and businesses looking to streamline their operations, enhance productivity and also to improve engagement among their consumers.

Let's learn how to set up and best use Discord for business.

Why Discord for Business?

Discord offers a range of features tailor-made for efficient collaboration between co-workers and teams. Its intuitive interface and real-time communication capabilities make it an ideal choice for teams looking to stay connected regardless of geographical boundaries. Employees in multiple geographies can easily interact and work together with Discord.

Here are some key reasons why Discord is gaining traction in the business world resulting in many companies switching from Slack.

Real-time Communication

Discord's text, voice, and video chat functionalities enable instant communication, quick decisions, and problem-solving. There are no delays or similar glitches, making operations run smoothly.

Seamless File Sharing

With Discord, sharing documents, images, and other files is a breeze. Teams can effortlessly exchange information without the need for external file-sharing platforms. Again, file sharing is critical today due to the different geographic locations of employees working as one team.

Organized Channel Structure

Discord's channel-based organization allows teams to create dedicated spaces for different projects, departments, or topics, ensuring clear communication and reducing clutter.

Integration Capabilities

Discord integrates with a wide range of business tools and services allowing for greater customization. It includes project management platforms like Trello and Asana, enhancing workflow efficiency and collaboration.

Security and Privacy

Discord prioritizes security and offers end-to-end encryption and two-factor authentication features, ensuring that sensitive business information remains protected. Knowing that your confidential business communication is safe adds so much more value to Discord.

Discord for Business as a Marketing Strategy

Another reason for using Discord for your business is to foster community with your audience. More recently, many popular brands are creating Discord communities for their fans, customers, and followers as a way to better connect through two way communication. Unlike Instagram and Tiktok, Discord allows subscribers to actually communicate with the brand they are following and feel more connected to the brand. This strengthens customer loyalty and ultimately drives sales efforts. 

How to Implement Discord for Business

Implementing Discord for business involves a strategic approach to maximize benefits while ensuring smooth integration with existing workflows.

Here's a step-by-step guide to getting started:

Create Dedicated Channels

Establish separate channels for teams, projects, or departments to keep discussions organized and focused.

Set Clear Guidelines

Rules and guidelines for channel usage, communication etiquette, and file-sharing protocols must be defined to maintain professionalism and clarity, and adherence must be ensured.

Utilize Bots and Integrations

Enhance productivity and efficiency by exploring and utilizing Discord bots and integrations to automate tasks, schedule reminders, and integrate with other business tools.

Train Team Members

Provide training and support to team members on effectively using Discord's features and functionalities, ensuring smooth adoption across the organization. It is especially essential for teams with members in different physical locations.

Regular Maintenance

Review and update channel structures, permissions, and integrations regularly to adapt to evolving business needs and optimize collaboration.

Enhanced Security

Discord offers robust security features, including military-grade end-to-end encryption and two-factor authentication, ensuring the confidentiality and integrity of sensitive information.

Community Building

In addition to internal teams, Discord facilitates community building with external stakeholders, such as customers, investors, or industry peers, creating networking opportunities and brand advocacy. To learn how the best Discord servers build community, a group like Discord Mastery would be a great place to start.

Global Accessibility

With Discord's global availability and support for multiple languages, businesses can easily connect and collaborate with remote teams, clients, and partners worldwide.

Agile Decision-Making

Discord's real-time communication capabilities enable agile decision-making, allowing businesses to adapt quickly to changing market dynamics and emerging opportunities.

Employee Morale and Satisfaction

Businesses can boost employee morale, satisfaction, and retention rates by providing a user-friendly and engaging communication platform.

Ternary: Streamlining Business Operations

For businesses seeking further optimization and organization within Discord, Ternary offers advanced solutions tailored to enhance productivity and streamline workflows. Ternary provides businesses with the tools to manage access and permissions, and also creates a way to easily monetize a community through paid subscriptions. 

Conclusion

By implementing Discord strategically and leveraging tools like Ternary, businesses can unlock new levels of efficiency and drive success in today's dynamic business environment. It is the perfect software to create a single virtual office when the norm is to have employees in different parts of the globe.