Discord, the popular communication platform, has evolved beyond just chatting with friends and gaming communities. Creators, influencers, and community leaders now use Discord to engage with their audiences, share exclusive content, and monetize their servers.
One effective way to achieve this is by setting up Discord Memberships and Subscriptions. Let’s walk you through creating and managing these features.
Before diving into the setup process, let’s understand what these terms mean:
What Is It? A Server Subscription is a monthly subscription to a server that helps support the communities and creators that run them through. Creators can divide membership into tiers, each with unique pricing and perks.
You can set up memberships and subscriptions for your discord server using third-party platforms like Ternary. Here’s how you can easily set up memberships and subscriptions with this method.
Using a tool like Ternary streamlines the entire membership management process and allows for customization in terms of permissions, coupons, discounts, upgrading and more. Here is how simple it is to use Ternary to create Discord memberships and subscriptions.
Here are some valuable tips that can come in handy for the discord server owners who are looking to build a successful paid community.
Understanding your community is crucial when setting up Discord Memberships and Subscriptions. Understand your audience’s preferences and needs and tailor your subscription tiers accordingly. Offer unique perks such as exclusive channels, custom emojis, or early access to content.
Consistent promotion is essential for the success of your Discord Memberships and Subscriptions. Consistently remind your community about the benefits of subscribing. Use server announcements, social media, newsletters, and direct messages to keep subscribers informed.
Leverage your existing audience to drive traffic to your Discord community by cross-promoting on other platforms where you have a presence (e.g., YouTube, Twitter, Instagram). Create anticipation and curiosity to encourage sign-ups and tease upcoming content or perks exclusively available to subscribers.
Guest appearances or joint events can attract new subscribers, so collaborate or partner with other creators or servers for mutual promotion. Listen to your community, ask for feedback, and adjust your approach accordingly.
Adapt your promotional strategies based on what resonates with your audience. Remember, consistency builds trust and keeps your community engaged.
Engaging with subscribers is vital for maintaining a thriving Discord community. Host regular question-and-answer sessions, address queries, share insights, and build rapport.
Go live on Discord to discuss topics, showcase content, and interact with subscribers in real time. Organize exclusive events for subscribers, such as game nights, AMAs, or virtual hangouts.
Remember names and show genuine interest by responding to messages and comments personally. Seek feedback on your content and community to improve and tailor your offerings.
Align your exclusive content with your community’s interests to ensure your subscribers receive exceptional value. Go beyond what’s publicly available. Offer insights, behind-the-scenes glimpses, or in-depth tutorials, and occasionally surprise subscribers with bonus content.
Use Discord’s built-in analytics or third-party tools to track subscription trends and validate or refine your decisions. Regularly analyze the number of subscribers, churn rate, and growth patterns, identify which subscription tiers are most popular, and adjust your offerings accordingly.
Observe and learn how subscribers engage with your content and which perks resonate most, then adapt your strategy. Based on conversion data, monitor and optimize your sign-up process.
Leveraging the knowledge of owners who run successful Discord Servers is also a great way to get new ideas on how to better grow your membership base. Communities like the Discord Mastery community can be a great place to learn from large brands who already are leveraging Discord subscriptions as a full-time business.
The success of your Discord memberships and subscriptions depends on building a strong community and providing value to your subscribers. So, go ahead and set up your memberships – your community awaits!